About Fashion for Life

What is Fashion for Life?

Fashion for Life is the fashion arm of the Relay for Life movement in Second Life supporting the American Cancer Society. In previous years you may have known our event and efforts as the RFL Clothing Fair. Last year (2011) we rebranded. Here is some information:

  • Fashion for Life is directly supported by the American Cancer Society. We are an independent entity, answering to directly to the American Cancer Society and SL RFL Board via their liaisons, Stingray9798 Raymaker and MamaP Beerbaum. That means all our rules and regulations are reviewed directly by the ACS and approved by them. No monies collected during Fashion for Life will be going to a specific team in SL RFL; they will all be going directly to ACS via the Relay for Life general fund.
  • Second, under direct support of the ACS, we will be using sims rented by the ACS directly from Linden Lab. This puts us at a distinct advantage as monies received during our fund-raising efforts will go directly to ACS and be put into funds to offset their expenses in Second Life and then to their general funds. Therefore, no outside party will be benefiting through lease of their sims and potentially profiting from our fund-raising. (Please note, sims this year were paid for by a generous donation from Dream Seeker Estates Corporation as of February 19, 2012.)
  • Third, we invite any creators who create content that specifically enhances avatar appearance, regardless of theme or genre. That means we can have skin makers, hair creators, shoe designers, tattoo artists, eye producers, and the list goes on and on. All “fashion” in SL is covered under this umbrella.
  • Fourth, we run a fair amount of organizational and data handling procedures through web-based platforms. This allows designers and customers easier access to information when they want and need it.

Welcome to Fashion for Life.

Find out more about our Staff.